This has been an incredibly busy week for me. Over on Indian River by Air, we’re in the midst of preparing our marketing strategy and design for the 2017 calendar. Why so early? Deciding on the photos to use takes time, and ensuring that people know that we are selling the calendar is becoming an increasingly uphill battle as Facebook changes its algorithms, making it harder for pages to reach their audience without paying for advertising. We don’t really make enough money to do this, so organic advertising early and often is the plan this year.
The Rubbish Walks side of my life is also kicking into high gear with our recent clean up and the incredible number of plans we have to take our anti-litter efforts forward. Which brings me to today’s post. As a result of Rubbish Walks / Off the Ground, I have spent a lot of time over the past two years showing the grimy side of Chippenham: the litter, the “grot spots”, and the things that the Tourist Information Office would like to pretend don’t exist.
Yet a MissElaineous side project of designing postcards has helped me see the town in a whole new light. I recently took an early morning walk to capture scenes that are often overlooked, and it was a wonderful way to gain a new appreciation for the place I now call home. Yes, it’s a bit rough around the edges. Yes, it has a litter problem. But how can you not enjoy sights like this?